Today's Google doodle honors Marshall McLuhan's 106th birthday. Traditionally these commemorative doodles use images and designs based on a historic event or person's life to "spell" out a version of the Google logo. This animated doodle consists of scenes depicting the successive eras of communication media as outlined by McLuhan. Beginning with oral culture in tribal society, the subsequent images progress through: written language and alphabet; the assembly line industrialism of "typographic man;" an animated McLuhan speaking on a TV screen; a human figure drumming in a village scene (perhaps evoking "second orality" or the return of acoustic space); and finally village huts arranged around a circuit board node to represent the Global Village. Clicking the doodle brings up the McLuhan estate web site and his Wikipedia page, along with several news articles and editorials calling McLuhan "the man who predicted the internet." This is extremely reductionist, of course, but what more can you expect from a Google search? Happy birthday, Herbert.
Filtering by Tag: mediaecology
This essay was originally written as part of my PhD comprehensive exams. It was written in response to the prompt: "Define Media Ecology."
The meaning of the phrase “media ecology” will likely depend on the context in which it is used. When the phrase appears in popular discourse, it is often used in a journalistic or editorial context to refer broadly to the array of extant media forms in a sense that could also be captured by similar expressions such as “media environment” or “media landscape”. President Barack Obama used the phrase in this sense in an interview published in the November 2016 issue of Vanity Fair. While his discussing his success in reaching demographically diverse audiences, and particularly younger Americans, Obama referred to “this whole other media ecology of the Internet and Instagram and memes and talk shows and comedy.” Obama characterized his decisions to appear on late night talk shows and the online comedy series “Between Two Ferns” as strategic adaptations to a changing media landscape, one in which young Americans are receiving news and information through social media sites rather than through traditional media channels and news sources. In order to reach a demographic that is largely not tuning in to TV and other traditional media outlets, Obama appeared on “Between Two Ferns” to discuss the Affordable Care Act in a comedy video that went viral online, and ultimately reached more members of a younger age bracket than he might have through a standard speech or news sound bite.
This essay offers a different definition of media ecology, although one that is not entirely dissimilar to the popular usage of the term. Within the fields of media and communication studies “media ecology” denotes a distinct line of inquiry shaped by certain questions and assumptions. Even in this specialized use of the phrase, media ecology can be understood in many different ways. Media ecology is a perspective on media effects. Media ecology is a tradition of scholarly inquiry characterized by common concerns and related areas of inquiry. Media ecology can also be understood as a body of literature in media and communication studies. The writing and research that make up this body of literature, however, demonstrate many of the concerns about media that are indicated by deployment of the phrase in popular discourse. For example, many media ecologists have focused their studies on the changing nature of public discourse in the context of a rapidly changing media landscape, as well as questions of media usage and relevancy across different demographics of media users and audiences.
In order to develop a general definition of the media ecology perspective this essay will consider three of the major conceptualizations of the term throughout the literature, as offered and exemplified by three scholars most closely affiliated with the tradition. The first of these figures is Marshall McLuhan, a central thinker in the media ecology literature and perhaps the most influential theorist in the field. McLuhan is a significant figure in the development of media studies, and several of his insights and aphorisms about media effects serve as foundational elements of the media ecology perspective. The key aspect of McLuhan’s use of the ecological metaphor is his notion of media as extensions of human faculties. The second figure is Neil Postman, an intellectual, educator, and founder of the program in Media Ecology at New York University. Postman trained and inspired a generation of card-carrying and certified “media ecologists.” Postman’s use of the ecological metaphor is tied to his idea of media as environments. Lastly, Lance Strate is a graduate of the NYU media ecology program and a founding member of the Media Ecology Association. The MEA is a scholarly and professional association that works to continue, refine, and expand the media ecology tradition. Strate’s understanding of the ecological metaphor is defined by his approach to media as media.
Media ecology is an intellectual perspective concerned with the impact of communication technology on human culture and behavior, particularly in relation to environmental and ideological effects attributable to the inherent characteristics of technological forms. Across the theories surveyed here (as well as many others not mentioned in this essay) these various perspectives that comprise media ecology share these features in common.
McLuhan and the Toronto School: Media as Extensions
Herbert Marshall McLuhan was born in 1911 in Edmonton, Alberta, Canada. As a graduate student he studied at Cambridge and was particularly interested in the trivium, the part of the liberal arts comprised by logic, grammar, and rhetoric. McLuhan wrote a dissertation on the Elizabethan playwright Thomas Nashe, a somewhat obscure figure who was a prodigious pamphleteer. McLuhan held several academic posts before settling at the University of Toronto. His interest in classical literature and print culture, as well as education and pedagogy, lead him to an interest in how emerging electronic modes of communication would impact traditional literacy and learning. His first book, The Mechanical Bride, looked at the role of the mass communication media in producing popular culture, with a particular focus on advertising. McLuhan wrote in the book that for the first time in human history thousands of the best-educated minds were actively engaged in the business of influencing the “collective mind”. McLuhan used Edgar Allen Poe’s short story Descent in the Maelstrom as a recurring literary reference but also significant analogy for his purpose in writing the book. In Poe’s story, a mariner is the sole survivor of a shipwreck and finds himself drawn into a whirlpool. The mariner studies the effects of the whirlpool on other objects (barrels, ropes, and other detritus from the sunken ship); by observing the maelstrom’s effects on each of these objects, the mariner is able to comport himself in such a way that he manages to swim away, rather than be carried under and drown. McLuhan makes an analogy between the situation of the mariner and the threatened by a whirlpool of pop culture and mass media messages. His second book, The Gutenberg Galaxy, posited an array of sweeping societal effects ushered in by the Gutenberg printing press. McLuhan argues that the introduction of movable type printing had major ramifications for European consciousness and culture. Specifically McLuhan highlights the uniformity and repeatability of the texts produced by the printing press, connecting this uniform and repeatable character to the rise of nationalism, new specializations and regimentation in society, and associated feelings of alienation. It was in this book that McLuhan first used the phrase “the global village” to refer to the linking and homogenizing effects of the mass media.
McLuhan’s breakout book and most lasting contribution to media studies came in 1964 with the publication of Understanding Media: The Extensions of Man. This book also presented McLuhan’s ideas about media as extensions, a concept that would become a fundamental aspect of the media ecology perspective. Central to McLuhan’s use of the ecological metaphor is his notion of sense-ratios, and the idea that the characteristics of each communication media altered the relation of the five senses to each other. Key to this concept is the dichotomy between aural space and visual space. Before the invention of written language humanity lived in acoustic space, defined by the primacy of spoken communication. Acoustic space, McLuhan says, engages all of the senses at once (besides hearing the spoken communication you also visually register the source of the sound, and the sonorous even has an embodied/tactile element, etc.). By contrast, the printed word of typographic space engages primarily with the visual sense. In McLuhan’s terminology, acoustic space is characterized by an “all-at-once-ness,” a simultaneity of sensory engagement. An additional component of this aspect of acoustic space is that spoken language is not recorded or “frozen in time” as written language is, further contributing to this temporal notion of “all-at-once-ness.” Typographic space is characterized by a linear, segmented, “one-at-a-time-ness.” Just like reading the printed word, typographic space (or typographic consciousness) comprehends discrete elements in a linear fashion. McLuhan believed that the advent of electronic media signaled a return to acoustic space. The flow of images and disjointed nature of channel surfing introduced by television disrupted the linear character of typographic culture. Television enables a stream of images and information from different times, places, and sources, thereby retrieving the “all-at-once-ness” of acoustic space and inaugurating the electronic global village.
Understanding Media also included McLuhan’s first use of the expression “the medium is the message.” Through this phrase McLuhan sought to convey the idea that the lasting significance of any communication technology is not the specific content it transmits, but rather the change of pace and scale introduced into human affairs by virtue of the technology’s inherent characteristics. This articulation represents a further development of the ideas first put forth in Gutenberg Galaxy. The electric lightbulb is an archetypal example for McLuhan, as it has no specific “content” per se, but its introduction into society lead to significant changes as artificial light made possible a range of activities to be done indoors and times of the day that would not have been practical previously. As evident by the book’s subtitle, McLuhan saw all media and technology as extensions of human faculties, either physical or psychic. The wheel is an extension of the foot, as it “extends” the capacity for human travel by enabling the covering of distances beyond what is capable by mere human locomotion. Clothing and housing are extensions of the skin and body, increasing capabilities for shelter and protection. The technology of written language is understood as an extension of the eye, as it enables a “seeing” of things not actually present but represented in the language. Every extension, however, is accompanied by an amputation. McLuhan says that in response to the shock and disorientation of these extensions changing the sense-ratios, the central nervous responds by “numbing” other areas in order to cope. Radio may extend our aural senses, but there are associated deficiencies in other senses, such as the visual. These extensions and amputations have psychic and physiological effects. This represents a key use of ecological metaphors in McLuhan’s media theories, one based on the self-regulating perspective on ecological systems, where a change in one part of the system results in changes in other areas in order to maintain equilibrium or homeostasis.
There is an additional component of McLuhan’s use of ecological metaphors. He argued that not only did media alter the relationships of the five senses to each other, they also altered the relationships between different media. Thus the introduction of popular radio broadcasts impacted how news was reported, and also affected the use of sound in motion pictures. When media combine, McLuhan said, the form and use of each are altered. Furthermore, the pace, scale, and intensity of human affairs are affected, as are the sense-ratios of the users. McLuhan used the ecological metaphor again in reference to a holistic implementation of various media technologies so as to compensate for ways in which they might “cancel each other out.” Specifically in relation to using media to facilitate classroom learning, McLuhan suggested using different media for different purposes in such a way that the media complement each other and provide the fullest sensory engagement. McLuhan’s writings on the societal impacts introduced by communication media proved very influential. Walter Ong, whose MA thesis was supervised by McLuhan, went on to write Orality and Literacy, a book comparing differences between oral cultures and literate cultures through a broad historical survey. Orality and literacy studies remains an important aspect of media ecology-related communication studies. Elizabeth Eisenstein cited McLuhan in her book The Printing Press as an Agent of Social Change. Her work investigates social and cultural changes in literate western European society following the introduction of the Gutenberg printing press, and has been credited with bringing needed clarity and scholarly rigor to McLuhan’s notions of oral and literate cultures. McLuhan came to be retroactively associated with a group of other scholars who had been working at the University of Toronto around the same time, although all members of this loose affiliation had worked separately from one another. This group became known as the Toronto School of Communication Studies. The influence of these scholars would eventually lead to another school arising from similarly minded thinkers in the United States, which would become known as the New York School.
Postman and the New York School: Media as Environments
Neil Postman was born in 1931 in New York City. He earned a PhD in education and wrote prolifically about learning and pedagogical practice. In 1969 he co-authored Teaching as a Subversive Activity with Charles Weingartner. In the book, Postman and Weingartner posited an inquiry-based method of pedagogy. They outlined a set of ideals and practices that should guide teachers, as well as specifying techniques that should be avoided, with the goal of inculcating characteristics of “good learning” among students. In 1971 while at NYU’s Steinhardt School of education, Postman founded the graduate program in Media Ecology. Postman thus coined the phrase, although the exact origins of the term are somewhat disputed. Postman seems to have believe at times that McLuhan used the phrase “media ecology” in Understanding Media, though in fact that term does not appear in the book although the ecological metaphor of media effects and relationships is clearly present. Marshall McLuhan’s son Eric has suggested that he and his father came up with the phrase during the year McLuhan was teaching at Fordham University in 1967; Eric has said that McLuhan then mentioned the term to Postman, and Postman “ran with it.” Graduates of the Media Ecology program have mentioned to me anecdotally that Neil Postman used the phrase precisely because of its nebulous nature. “People will ask you, ‘What’s media ecology?,’” he told students, adding, “Then you get to define it!” In 1982 Postman authored The Disappearance of Childhood. In this book Postman argued that the notion of childhood was a relatively recent social phenomenon. Historically “child” had merely designated that someone was a “daughter of” or “son of,” but it had since come to refer to a stage of development before adulthood. Postman pointed to the role of the printing press in this change, arguing the introduction of literacy created a “world of adult secrets” that was only accessible to literate adults. This also led to changes in learning, as literacy now became a necessary part of education. As his argument here indicates, Postman was primarily interested in the social effects of communication technology, rather than the sense-ratio effects that McLuhan emphasized.
In 1985 Postman’s best-known book was published, titled Amusing Ourselves to Death: Public Discourse in the Age of Show Business. Postman begins the book by comparing the dystopic visions of George Orwell’s 1984, where a totalitarian government controls an austere state, and Aldous Huxley’s Brave New World, where the populace self-medicates themselves into a blissful narcotic state. Part of Postman’s argument is that Huxley’s vision is much closer to contemporary society than Orwell’s, and he compares the soma drug of Brave New World with the effects of television consumption on the populace. Following McLuhan’s maxim that “the media is the message,” the first chapter of Postman’s book is titled “the medium is the metaphor.” Postman states “form excludes the content” in arguing that each medium of communication can only sustain a certain level of ideas or discourse. When literate culture (and oratory based on written language) predominated, public discourse consisted of statements and propositions that an audience would evaluate as true or false. This sort of exchange contributed to public communication based on rational discourse. Postman highlights the introduction of the telegraph as a turning point in the nature of public discourse. The telegraph made possible communication and information exchange virtually unbounded by geographic distance. The near-instantaneous transmission of information was revolutionary. This brought about several significant changes to the character of discourse. For one thing, Postman states, just because Maine could now talk to Texas doesn’t mean that they had anything worthwhile to say to one another. In other words, the mere possibility of persistent communication came to be seen as a necessity for persistent communication, in a manner that devalued and degraded the quality of the discourse. Part of the reason for this degradation lies in the inherent characteristics of the telegraph to transmit certain quality and quantity of information. Another significant aspect of this development is the great increase in information that the telegraph contributed to. Postman points to the persistent communication of the telegraph (along with the mass reproduction of images around the same period of time) as resulting in a deluge of information. In response, there was a shift from audiences discerning the context of information and evaluating it, to instead collecting information (often irrelevant information) largely independent of any context. Television represents a further change in the nature of public discourse. Postman states that he is not against television as a means of entertainment, but rather his concern is that the very nature of television reduces all serious discussion to the level of entertainment. All television content is packaged and presented as a commodity, leading to a leveling of all televised content in a way that further contributes to the lack of rational debate in public discourse. Postman references politics as a key arena where these changes play out, as election campaigns become “battles of advertisements,” where candidates are turned into images and brands that then craft sound bites to sell a generalized notion of what they think the country lacks, just as advertising functions.
Postman may have been the first person to offer a definition of media ecology, stating: “Media ecology is the study of media as environments.” He said that media ecology is concerned with how media affect thoughts, feelings, and values. He also said that the role of media technology in influencing human affairs is directly implicated with the species’ prospects for survival. In 1973 Christine Nystrom became the first graduate of the Media Ecology program, writing a dissertation titled “Toward a Science of Media Ecology.” Nystrom characterized the sweeping social changes indicated by McLuhan and Postman as a transition from a compartmentalized Newtonian world to a more holistic world defined by interrelatedness and interdisiciplinarity. Other graduates of the Media Ecology program would continue the process of defining media ecology, and further contribute to the field’s interdisciplinarity.
Strate and the Media Ecology Association: Media as Media
Lance Strate graduated from the Media Ecology program in the 1990s. While at NYU he had worked with Neil Postman on several published studies, and Christine Nystrom had served as his dissertation advisor. In 1998 he was a founding member of the Media Ecology Association, inaugurated at Fordham University, and served as the association’s first president. The association holds an annual conference, and mains a strong presence at related scholarly events. They also publish a journal, Explorations in Media Ecology, named for the “Explorations” publication that McLuhan was involved in at the University of Toronto, and where many of the key concerns of media ecology were first articulated.
Strate has contributed not only to the institutionalization of the media ecology perspective, but also its ongoing definition. Strate writes: “Media ecology is the Toronto School, and the New York School. It is technological determinism, hard and soft, and technological evolution. It is media philosophy, and medium theory, and mediology.” This part of Strate’s definition refers to the Toronto school associated with McLuhan, and the New York School associated with Postman. In referring to technological determinism, it also references one of the most persistent criticisms of the media ecology perspective, that the theory is inherently deterministic (see Curry Chandler’s “Marshall Arts: An Inventory of Common Criticisms of McLuhan’s Media Studies,” in Explorations in Media Ecology). By doing so, Strate seeks to acknowledge determinism as part of the media ecology legacy, and one that is commensurate with the theory rather than an internal contradiction that undermines it. Strate also references other strands of media theory that can be traced to media ecological roots, including “medium theory” which was coined by Postman and Nystrom’s student Joshua Meyrowtiz in his book No Sense of Place. His definition also includes other strands of scholarship that are typically included in or conflated with the media ecology perspective: McLuhan studies, orality-literacy studies, and media philosophy and history.
In a 2008 article, “Studying Media AS Media: McLuhan and the Media Ecology Perspective” Strate builds a definition of media ecology around McLuhan’s maxim “the media is the message.” The medium is the message, Strate says, because the medium precedes the message; communication cannot exist without a channel, information cannot exist in a vacuum. As these variables change, so too does the message being communicated. Furthermore, Strate states that the nature of structure of technology is ultimately more significant than our intentions in using it. The materials we use, and the methods with which we use them, will ultimately determine our outcomes. The symbolic form of our communication is the lasting significance of that communication, rather than the specific and individual messages that are conveyed. In all of these ways, Strate argues that “the medium is the message,” and therefore that the media ecology perspective entails studying media as media. It is in this sense that Strate meaningfully distinguishes media ecology from other perspectives in communication and media research, which also acknowledging and affirming the various intersections and related fields. Strate suggests that the differences in definition surrounding media ecology are an inherent strength of the perspective, rather than a weakness.
Five years ago I wrote a paper about an ongoing revival of interest in Marshall McLuhan and a recovery of his media theory following decades of mainstream academic misunderstanding and dismissal of his work. The paper was well-received and eventually published in the Media Ecology Association journal. In the time since I went on to PhD school and my research trajectory developed first through political economy and then urban studies, which is where my current work is rooted. When I saw that an ad hoc conference dedicated to the Toronto School's legacy and future was being convened at the University of Toronto I was intrigued and submitted a proposal. I attended the conference this past weekend and the event does seem destined to be seen as a landmark event in the history of the Toronto School of Communication and its contribution to media studies and other fields. More than twenty nationalities were represented by the participants, and the presentations were all high quality and generative. Children of Marshall McLuhan and Harold Innis were also in attendance (Michael McLuhan bears a somewhat uncanny resemblance to his father), as were colleagues and contemporaries of the Toronto School theorists, and some of the foremost scholars and historians of the tradition. During the opening ceremony conference organizer Paolo Granata posed the question, "Where is the Toronto School?" His answer was that it was in the room, embodied in the people and research represented in the conference. At the end of the weekend this certainly seemed to be the case.
My only major grievance with the conference was my inability to obtain one of the "cool medium" shirts made for the volunteers (the blue shirts visible front and center in the above photo). When I arrived at the registration tables on the first morning I was stunned to see all the staffers wearing shirts that read "I'm a cool medium." Since I have a certain attachment to that particular phrase I was fixated on getting one of those shirts, but alas it was not to be. I was part of a panel organized around the theme of "city as medium," and the presentations all offered insightful applications of McLuhan's media theories to urban design and development. I was aware of various McLuhan and Jane Jacobs connections around the Toronto nexus, but I was surprised during the opening remarks to hear several speakers include Jacobs as one of the members of the Toronto School. I was left considering the implications of this inclusion, and plan to develop these thoughts at the Jacobs centenary panel at NCA next month. The other takeaway from the conference (aside from the helpful insights and ideas, and unfortunately not a shirt) were the connections made with other attendees. I saw some familiar faces that I had met at past events, and made new connections including Toronto community organizers and activists. I hope to develop some research opportunities from these relationships, as I think Toronto is a wonderful city and it would great to include some of the developments there as a case study in my current research. It certainly occupies a unique position in the contemporary discussions of city policy and urban life.
The Institute of General Semantics has recently posted videos of presentations given at the 2011 General Semantics Symposium. Included is my presentation: "Marshall Arts: Retrieving McLuhan for Communication Scholars". This was my first conference presentation, and the paper eventually became my first academic publication. The focus of my work has shifted considerably in the time since, but this was a personal milestone and I enjoyed being able to revisit it four years on. You can watch the talk, along with others from the symposium, through the official IGS Youtube channel, and via the embed below:
In Orality and Literacy, Walter Ong introduces the term secondary orality to characterize the recapitulation of oral communication characteristics in electronic media; thus, the introduction of secondary orality necessitates a definition of primary orality in order to function as a meaningful concept. Ong distinguishes between two categories of cultures: oral cultures existing prior to or isolated from print, and characterized by orally-based thought and speech; and typographic cultures whose thought, speech, and other practices are influenced by the effects of print communication. The use of the term “secondary orality” stems from Ong’s historical conception of a chronological progression of cultural epochs.
Ong relies on the nature of sound to outline and define the essential characteristics of primary and secondary orality. “Without writing, words as such have no visual presences, even when the objects they represent are visual. They are sounds. You might ‘call’ them back – ‘recall’ them. But there is nowhere to ‘look’ for them. They have no focus and no trace” (Ong p. 31). The nature of sound therefore determines the communicative practices of primary orality, and the rhetorical techniques and mnemonic formulae by which members of oral cultures structure thought and speech. “In an oral culture, to think through something in nonformulaic, non-patterned, non-mnenomic terms, even if it were possible, would be a waste of time, for such thought, once worked through, could never be recovered with any effectiveness, as it could be with the aid of writing” (p. 35).
Secondary orality thus refers to a renewed emphasis of certain characteristics of orality that were deemphasized in typographic cultures. Ong locates the nexus of this transformation in the advent of electronic communication media, what he also calls “post-typography” (p. 133). One aspect of the relation of electronic media to secondary orality cited by Ong is the transmission of spoken words to a mass audience, forming groups of listeners similar in essence, though not in scale, to oral cultures. “Radio and television have brought major political figures as public speakers to a larger public than was ever possible before modern electronic developments. Thus in a sense orality has come into its own more than ever before” (p. 134). In Electric Rhetoric, Kathleen Welch focuses primarily on television as a locus for changes in oralism brought about by electronic media, a condition Welch calls “televisual aurality” (Welch p. 132).
The use of “aurality” rather than “orality” in Welch’s phrase indicates the central role sound plays in the televisual paradigm. “Television is more acoustic than visual, and so is attached strongly to oralism/auralism.” (p. 102). The presence of television in public spaces is primarily aural, as a person can turn away from the images on the television screen, while the accompanying sounds are still heard. Television’s pervasiveness is exemplified in background noise. In this sense Welch, like Ong, identifies a connection between electronic discursive forms and the characteristics of pre-literate communication. Welch also cites the formulas (here koinoi topoi) used in pre-alphabetic cultures as an element of orality that is recalled to prominence in the electronic age. “Koinoi topoi are memorable and amenable to speaking and hearing in particular […] Next Rhetoric requires them as part of its theorized electrification” (p. 117).
Welch uses the term Electric Rhetoric (or Next Rhetoric) in referring to these transformations in literacy and communication. Though there are clear parallels with Ong’s notion of secondary orality, Welch’s formulation doesn’t evoke that term and is distinguished by a critical concern with hegemonic narratives and the unmasking of power relations. While professing skepticism about modernist histories, Welch presents electric rhetoric as an emergent phenomenon in a linear progression, as Ong characterized secondary orality. “Electric rhetoric, Next Rhetoric, is the third Sophistic. It is what will come after postmodernism” (p. 136).
- The final episode of acclaimed TV series Mad Men aired this week. I've not seen any of the show (though now that the series is complete it is ripe for binge-watching), but I did appreciate this piece from Stephen Marche at Esquire, analyzing Mad Men through Marshall McLuhan's media theory (spoilers if, like me, you're not caught up with the show):
I sometimes wonder when I'm watching Mad Men, if and when the various characters read the passage above, from Marshall McLuhan's Understanding Media, which came out in 1964. Of all the great sixties cultural icons that are missing from Mad Men—and some of the absences can be glaring—I've always found the lack of any mention of media writer and thinker McLuhan the most inexplicable. Maybe he was just too close to the bone.
McLuhan is the perfect guide to Mad Men for one obvious reason: He loved advertising. He was among the first to celebrate unreservedly what he called "the Madison Avenue frog-men-of-the-mind." The business of trying to sell people more stuff neither frightened nor appalled him. He didn't look down on it, as so many of his contemporaries did.
In The Cultural Logic of Computation Golumbia raises questions and addresses issues that are promising, but then proceeds in making an argument that is ultimately unproductive. I am sympathetic to Golumbia’s aims; I share an attitude of skepticism toward the rhetoric surrounding the Internet and new media as inherently democratizing, liberating devices. Golumbia characterizes such narratives as “technological progressivism,” and writes that “technological progressivism […] conditions so much of computational discourse.” Following the “Arab Spring” and watching the events unfold was exhilarating, but I was always uncomfortable with the narrative promoted in the mainstream news media characterizing these social movements as a “Twitter revolution,” and I remain skeptical toward hashtag activism and similar trends.
So while I was initially inclined toward the project Golumbia laid out in the book’s introductory pages, the chapters that followed only muddled rather than clarified my understanding of the argument being presented. The first section contains a sustained attack on Noam Chomsky’s contributions to linguistics, and their various influences and permutations, but also on Chomsky himself. I don’t know why Golumbia needed to question Chomsky’s “implausible rise to prominence,” or why Chomsky’s “magnetic charisma” needs to be mentioned in this discussion of linguistic theory.
Golumbia focuses on Chomsky’s contributions to linguistics, because that is where his interests and argument draw him; based on my own interests and background I would’ve preferred engagement with the other side of Chomsky’s contributions to communication studies, namely the propaganda model and political economy of the media. I suspect that a fruitful analysis would be possible from considering some of the issues Golumbia brings up in relation the work of Chomsky and others in ideological analysis of news media content. The notion of computationalism as ideology is compelling to me; so is the institutionalized rhetoric of computationalism, which is a separate, promising argument, I think.
In reading I have a tendency to focus on what interests me, appeals to me, or may be useful for me. Some of Golumbia’s concepts, such as “technological-progressive neoliberalism” and its relation to centralized power, fall into this category. I’m still skeptical about computationalism as an operationalizable concept (it seems like there are already multiple theoretical models and critical perspectives that cover the same territory, I’m not convinced that Golumbia makes the case for a need for the term), others may be more productive. Ultimately I will use a quote from Golumbia (addressing Internet and emerging technologies) that reflects my feelings on this book: “We have to learn to critique even that which helps us.”
McLuhan’s approach to media studies is almost always characterized as deterministic. The entry for McLuhan in the Penguin Dictionary of Critical Theory states in part: “McLuhan’s version of technological determinism is extreme […] the most striking feature of his studies of the media is their total failure to discuss the ownership and control of means of communication.” McLuhan addresses the issue of determinism early on in The Gutenberg Galaxy, writing: “Far from being deterministic, however, the present study will, it is hoped, elucidate a principal factor in social change which may lead to a genuine increase of human autonomy.” Rather than tackle the issue of whether McLuhan “really was” a technological determinist, I will take McLuhan at his word regarding the stated goal of his media studies: “Study the modes of the media, in order to hoick all assumptions out of the subliminal, non-verbal realm for scrutiny and for prediction and control of human purposes.” So if McLuhan’s goal in The Gutenberg Galaxy is to increase human autonomy in the electronic age, what does that look like in practice and how would it be accomplished?
As noted in one of the introductions to The Gutenberg Galaxy, literature is major touchstone for McLuhan’s work. His frequent use of literary allusions and the stylistic decisions employed in his works have caused some critics to consider his books more literary exercises than scholarship or theory. One such literary reference in Gutenberg Galaxy is the short story “A Descent into the Maelstrom” by Edgar Allan Poe. In Poe’s story, three brothers on a fishing trip are drawn into a whirlpool. As their ship is pulled into the vortex, two of the brothers drown. The fate of the third brother is described in this excerpt from the Wikipedia summary of the story: “At first [he] only saw hideous terror in the spectacle. In a moment of revelation, he saw that the Maelstrom is a beautiful and awesome creation. Observing how objects around him were pulled into it, he deduced that "the larger the bodies, the more rapid their descent" and that spherical-shaped objects were pulled in the fastest. Unlike his brother, he abandoned ship and held on to a cylindrical barrel until he was saved several hours later.”
McLuhan alludes to the vortex in Poe’s story to describe the plight of individuals making sense of a world caught between literary culture and post-literate technology. He writes: “May not it be our job in the new electronic age to study the action of the new vortex on the body of other cultures?” (p. 88). Extending this metaphor, McLuhan is ostensibly equating his approach to media studies with the sailor’s study of the actions of the objects in the vortex. This suggests that by understanding the effects brought on by the interaction of various media in the electronic era we can consciously act and thereby not be drawn under the water, as the sailor in the story survived by acting deliberately and not succumbing to panic and terror as his brothers did.
The notion of conscious acts seems key to McLuhan’s project of increasing human autonomy in the face of wide-sweeping technological determinism. The Gutenberg Galaxy is peppered with references to Finnegan’s Wake, often accompanied by allusions to waking up and regaining consciousness. McLuhan writes about “hypnotic” and “entrancing” effects of media, of the “involuntary and subliminal character” of perspective engendered by print. He says that “the influence of unexamined assumptions derived from technology leads quite unnecessarily to maximal determinism in human life” (p. 280). This returns us to McLuhan’s stated goal in his media studies, of unearthing subliminal assumptions for scrutiny and the basis of conscious decision-making. In essence, the aim of McLuhan’s probes, puns, and provocations could be summed up in a single sentiment: “Wake up!” Returning now to my initial question: how does McLuhan propose that we “wake up” and become more conscious of media effects? The Gutenberg Galaxy ends on a cliffhanger, and with a promise that McLuhan will return in the sequel, but the concluding chapter makes the case that it is the function of art to rouse the sleeping to consciousness, and draw attention from a focus on content to an awareness of form.
- In Urban Media Ecology news, several recent studies reported correlations between characteristics of the built environment and human health. A study from the University of Kansas (in my birthplace of Lawrence) found that "neighborhoods that motivate walking can stave off cognitive decline in older adults":
The researcher judged walkability using geographic information systems — essentially maps that measure and analyze spatial data.
“GIS data can tell us about roads, sidewalks, elevation, terrain, distances between locations and a variety of other pieces of information,” Watts said. “We then use a process called Space Syntax to measure these features, including the number of intersections, distances between places or connections between a person’s home and other possible destinations they might walk to. We’re also interested in how complicated a route is to get from one place to another. For example, is it a straight line from point A to point B, or does it require a lot of turns to get there?”
Watts said easy-to-walk communities resulted in better outcomes both for physical health—such as lower body mass and blood pressure—and cognition (such as better memory) in the 25 people with mild Alzheimer’s disease and 39 older adults without cognitive impairment she tracked. She believes that older adults, health care professionals, caregivers, architects and urban planners could benefit from the findings.
- Another research paper from researchers at multiple institutions "suggests that street design may have a larger impact on public health than previously thought":
By studying 24 California cities with an array of street design characteristics and their associated health data, the authors find that living in cities with high intersection density—a measure of compactness—significantly reduces the risk of obesity, diabetes, high blood pressure, and heart disease. A full-grid street pattern also is a factor in lower risk of obesity, high blood pressure, and heart disease, as compared with full treelike patterns.
- At CityLab, Richard Florida posted a roundup of recent research studies on the health benefits afforded by walkable communities:
If walkability has long been an “ideal,” a recent slew of studies provide increasingly compelling evidence of the positive effects of walkable neighborhoods on everything from housing values to crime and health, to creativity and more democratic cities.
Walkability is no longer just an ideal. The evidence from a growing body of research shows that walkable neighborhoods not only raise housing prices but reduce crime, improve health, spur creativity, and encourage more civic engagement in our communities.
- Another CityLab article by Emily Von Hoffman looked at what architecture is doing to your brain:
I spoke with Dr. Julio Bermudez, the lead of a new study that uses fMRI to capture the effects of architecture on the brain. His team operates with the goal of using the scientific method to transform something opaque—the qualitative “phenomenologies of our built environment”—into neuroscientific observations that architects and city planners can deliberately design for. Bermudez and his team’s research question focuses on buildings and sites designed to elicit contemplation: They theorize that the presence of “contemplative architecture” in one’s environment may over time produce the same health benefits as traditional “internally induced” meditation, except with much less effort by the individual.
- As part of a directed study this semester, I've been studying the role of communication infrastructure in urban design, and particularly the parallel developments of mass media and the modern metropolis. Urban explorer Bradley Garrett recently wrote a piece for The Guardian about the massive infrastructure of underground London, including not just tube stations but communication infrastructure including Britain's deepest telephone exchange:
The urban exploration crew I had worked with, the London Consolidation Crew or LCC, had long graduated from ruins and skyscrapers – it was the city in the city they were after, the secrets buried deep underground where the line between construction site and ruin is very thin indeed. The Kingsway Telephone Exchange was the crème de la crème, more coveted even than abandoned Tube stations or possibly even the forgotten Post Office railway we accessed in 2011.
Kingsway was originally built as a second world war air-raid shelter under Chancery Lane. These deep level shelters were, at one time, connected to the Tube and citizens would have undoubtedly taken refuge here during Luftwaffe bombing runs. In 1949 the tunnels were sold to the General Post Office where they became the termination for the first submarine transatlantic phone cable – the £120m TAT1 project. The system, meant to protect the vital connective tissue of the city in the event of terror-from-the-air (including nuclear attack), stretched for miles. It only had three surface entrances and contained a bar for workers on their off-hours, rumoured to be the deepest in the UK at 60m below the street. Although the government employed a host of people to maintain the tunnels, Kingsway was a spatial secret of state - part a trio of the most secure and sensitive telephone exchanges in Britain, along with the Anchor Exchange in Birmingham and the Guardian Exchange in Manchester.
- These photos of subterranean communication infrastructure contrast with images of above ground cables covering the urban landscape, as featured in this io9 post, "photos from the days when thousands of cables crowded the skies":
Before most cables ran underground, all electrical, telephone and telegraph wires were suspended from high poles, creating strange and crowded streetscapes. Here are some typical views of late-19th century Boston, New York, Stockholm, and other wire-filled cities.
- Joseph Stromberg at Vox recently wrote about the "forgotten history of how automakers invented the crime of 'jaywalking'":
Auto campaigners lobbied police to publicly shame transgressors by whistling or shouting at them — and even carrying women back to the sidewalk — instead of quietly reprimanding or fining them. They staged safety campaigns in which actors dressed in 19th century garb, or as clowns, were hired to cross the street illegally, signifying that the practice was outdated and foolish. In a 1924 New York safety campaign, a clown was marched in front of a slow-moving Model T and rammed repeatedly.
This strategy also explains the name that was given to crossing illegally on foot: jaywalking. During this era, the word "jay" meant something like "rube" or "hick" — a person from the sticks, who didn't know how to behave in a city. So pro-auto groups promoted use of the word "jay walker" as someone who didn't know how to walk in a city, threatening public safety.
- William Eric Rinehart at Sweet Talk asks: Did a change in rhetoric give rise to cities?
Between the mega-village and the cities that came later lies the formation of the state. Ultimately, this is the world of stratification buttressed through religion. With it came the creation of differing social groups and distinctions based upon rank or property. Yet, the acceptance of social specialization required a new view of the world, a new rhetoric in the McCloskeyian sense. And once that jump was made, benefits followed. Clustered people allowed for more trade and specialization of work, leading to more wealth, prestige and better equipped armies. While still a brutal world, cities had the potential for stability, but it came at the expense of radical equality.
- Matt Stroud at The Verge recently wrote about the dream and the myth of the paperless city in Chicago:
But you can’t just flip a switch to reverse paper systems in place for hundreds of years, can you? Adobe first released its Portable Document Format nearly 20 years ago, yet many private companies, nonprofit organizations, libraries, law firms, courts — and yes, major city governments such as Chicago’s — have yet to embrace a world reliant on PDFs and devoid of paper records. Mayor Emanuel has agreed to change that. Or at least to try. In 2011, he announced plans to spend $20 million on efficiency improvements including changes to make the city less reliant on paper.
Will Mayor Rahm Emanuel change the way governments deal with paper? Or is the road toward a “completely paperless” government a long way off?
- At URBACT, Stefan Höffken and Chris Haller consider urban planning and the multi-dimensional communication era:
"Because urban planning has always been based on the gathering and exchange of information and – as a democratic process – on communication between different stakeholders, a change in the method of communication has a significant impact on decision-making throughout the process"
The quote at the beginning of this post was taken out of a paper by Stefan Höffken and Chris Haller, who set out to research how new medias were used for urban planning matters. They are refering to geographer Manuel Castells’ and Clay Shirky‘s work to describe the change from uni-dimentional communication towards a many-to-many exchange sphere that, so Shirky, is on the verge of becoming ubiquitous. Höffken and Haller provide interesting insights in how different tools can serve certain goals and complement each-other by surveying urban projects and institutions or civil society mobilizations on urban matters as different as Tulsa municipality and the Mediaspree campaign in Berlin.
- Emily Badger at the Washington Post reports that Uber is offering cities an olive branch in the form of their customers' trip data:
The company plans to partner first with Boston, sharing quarterly anonymized trip-level data with the city in a model that Uber says will become its national data-sharing policy. The data will include date, time, distance traveled and origin and destination locations for individual trips, identified only by zip code tabulation area to preserve privacy. Once held by cities, this information will be open to records requests, meaning that the public (and researchers) will have access to it, too.
Such data could help cities keep tabs on Uber and, for example, which neighborhoods the company is serving. Uber says, though, that it's primarily offering the data so that cities can better understand themselves.
- Rosie Cima at priceonomics recently wrote about a designer's war on misleading parking signs:
Sylianteng first tried to redesign parking signs when she was living in LA and applying to grad school, in a project she called “To Park or Not to Park.” She reduced the usual jumble of signs and regulations to a single, holistic panel, which looked a lot like a Google Calendar – it was a grid of days of the week, broken into hours. The blocks of time when a parking spot was valid she shaded green, the blocks of time it was invalid she shaded red. She also simplified the rules she illustrated, working off the principle that people would much rather adhere to an overly restrictive regulation than get a parking ticket.
Her prototypes provoked a lot of commentary, discussion, and praise. She used this feedback to improve her designs. She printed out new prototypes, and taped those up. The feedback validated some of her central assumptions, among them: (1) a lot of current parking signs were very confusing, and (2) people didn’t care why they could or couldn’t park somewhere, they just didn’t want to be ticketed.
- At Tropics of Meta, South El Monte Arts Posse posted about mapping community narratives in El Monte and South El Monte:
The writing of social history needs to keep in mind the motivations and individual agency of the people participating in events as they happen. In interview after interview, people were aware of the larger structural forces, and yet made choices and actions in contradiction to expectations. Again and again we spoke with people who beat the odds, who pushed back against racism, and took it upon themselves to change circumstances and in many cases succeeded.
- Arwa Mahdawi at The Guardian reports on neighborhood rebranding in London:
Similar semantic shifts are being attempted, with varying degrees of success, throughout the rest of London. Intrepid developers have discovered “Tyburnia”, an undervalued stretch of real estate between Paddington Station and Hyde Park. Meanwhile, the “Knowledge Quarter” is an attempt to rid King’s Cross of its association with prostitution by emphasising the new preponderance of cerebral institutions there. You could call it “brain-washing”. The Knowledge Quarter, incidentally, is one of 21 “Quarters” in London; there are also a dozen or so new “Villages”. Neighbourhood rebranding is often the linguistic leg of gentrification and, as such, follows a predictable pattern: “Villages” assert their legitimacy by emphasising community, while “Quarters” lend a gravitas to whatever noun they follow. Both have a cleansing effect on the associations that came before them.
- At NextCity, Nathan C. Martin considers why art, not Google, could revolutionize WiFi:
Remember a few years ago when television went digital and everyone had to get adapters or new TV sets? When that happened, what once were television channels became simply channels, a bulk of empty bandwidth that could host any variety of transmission. The Federal Communications Commission named it Super WiFi. The policies to regulate it are yet to be written, and a chorus is imploring the FCC to leave a large part of the spectrum open, or “unlicensed,” instead of auctioning it off. Those advocates tend to refer to the spectrum in spatial terms — a group of Stanford University economists likened the spectrum to a public park, a resource everyone should have access to. Mary Ellen Carroll speaks of it similarly. “It’s like public land,” she says. “It’s like Yosemite.”
- Finally, Emanuel Maiberg at Motherboard looks at homelessness in SimCity, and whether it is a bug or feature:
SimCity's homeless people are represented as yellow, two-dimensional, ungendered figures with bags in tow. Their presence makes SimCity residents unhappy, and reduces land value. Like many other players, Bittanti discovered the online discussions when he was searching for a way to deal with them.
At first, players wondered if they were having so much problems with the homeless in their cities because of a bug in the game. Like many of 2014's big-budget games that launched in broken or barely-functional states, SimCity originally would only work if players connected to EA's servers, which repeatedly crashed under the load of players. It seemed possible that the homeless problem in SimCity was simply a mistake.
"Has anyone figured out a easy way to handle the homeless ruining those beautiful parks you spend so much money on?" asks one player on EA' site. "Create jobs, either through zoning or upgrading road density near industry, that helped me a lot," another player suggests.
- Almetria Vaba of PBS Learning Media has posted a collection of resources for exploring media literacy through the legacy of Dr. Martin Luther King, jr.:
Examine the life and legacy of Dr. Martin Luther King Jr. and the Civil Rights Movement with hundreds of PBS LearningMedia resources. Here is a sampling of resources from the extensive offering in PBS LearningMedia. Use these resources to explore media literacy from historical documentaries to media coverage of social movements.
- Sonia Paul at PBS MediaShift reported on a recent Pew Research study on social media, stress, and the "cost of caring":
Among the survey’s major findings is that women are much more likely than men to feel stressed after becoming aware of stressful events in the lives of others in their networks.
“Stress is kind of contagious in that way,” said Keith Hampton, an associate professor at Rutgers University and the chief author of the report. “There’s a circle of sharing and caring and stress.”
- Lily Hay Newman reported on the survey for Slate:
In a survey of 1,801 adults, Pew found that frequent engagement with digital services wasn’t directly correlated to increased stress. Women who used social media heavily even recorded lower stress. The survey relied on the Perceived Stress Scale, a widely used stress-measurement tool developed in the early 1980s.
“We began to work fully expecting that the conventional wisdom was right, that these technologies add to stress,” said Lee Rainie, the director of Internet, science, and technology research at Pew. “So it was a real shock when [we] first looked at the data and ... there was no association between technology use, especially heavy technology use, and stress.”
- LiveScience writer Elizabeth Palermo looked at the gendered differences found by the study:
The higher incidence of stress among the subset of technology users who are aware of stressful events in the lives of others is something that Hampton and his colleagues call "the cost of caring."
"You can use these technologies and, as a woman, it's probably going to be beneficial for your level of stress. But every now and then, bad things are going to happen to people you know, and there's going to be a cost for that," Hampton said.
- Nicholas Carr recently penned an editorial for The Guardian considering whether we are becoming too reliant on computers:
The real danger we face from computer automation is dependency. Our inclination to assume that computers provide a sufficient substitute for our own intelligence has made us all too eager to hand important work over to software and accept a subservient role for ourselves. In designing automated systems, engineers and programmers also tend to put the interests of technology ahead of the interests of people. They transfer as much work as possible to the software, leaving us humans with passive and routine tasks, such as entering data and monitoring readouts. Recent studies of the effects of automation on work reveal how easily even very skilled people can develop a deadening reliance on computers. Trusting the software to handle any challenges that may arise, the workers fall victim to a phenomenon called “automation complacency”.
- David Whelan at Vice interviewed Carr on the issue of technology dependency:
Should we be scared of the future?
I think we should be worried of the future. We are putting ourselves passively into the hands of those who design the systems. We need to think critically about that, even as we maintain our enthusiasm of the great inventions that are happening. I'm not a Luddite. I'm not saying we should trash our laptops and run off to the woods.
We're basically living out Freud's death drive, trying our best to turn ourselves into inorganic lumps.
Even before Freud, Marx made the point that the underlying desire of technology seemed to be to create animate technology and inanimate humans. If you look at the original radios, they were transmission as well as reception devices, but before long most people just stopped transmitting and started listening.
- Writing at Figure/Ground, John Dowd argues that being there still matters for teaching and learning in the digital age:
From an educational perspective, what we must understand is the relationship between information and meaning. Meaning is not an inevitable outcome of access to information but rather, emerges slowly when one has cultivated his or her abilities to incorporate that information in purposeful and ethical ways. Very often this process requires a slowdown rather than a speedup, the latter of which being a primary bias of many digital technologies. The most powerful educational experiences stem from the relationships formed between teacher and student, peer and peer. A smart classroom isn’t necessarily one that includes the latest technologies, but one that facilitates greater interaction among teachers and students, and responsibility for the environment within which one learns. A smart classroom is thus spatially, not primarily technologically, smart. While the two are certainly not mutually exclusive (and much has been written on both), we do ourselves a disservice when privileging the latter over the former.
- Dowd's argument here is similar to Carr's thoughts on MOOCs:
In education, computers are also falling short of expectations. Just a couple of years ago, everyone thought that massive open online courses – Moocs – would revolutionise universities. Classrooms and teachers seemed horribly outdated when compared to the precision and efficiency of computerised lessons. And yet Moocs have largely been a flop. We seem to have underestimated the intangible benefits of bringing students together with a real teacher in a real place. Inspiration and learning don’t flow so well through fibre-optic cables.
- MediaPost editor Steve Smith writes about his relationship with his iPhone, calling it life's new remote:
The idea that the cell phone is an extension of the self is about as old as the device itself. We all recall the hackneyed “pass your phone to the person next to you” thought experiment at trade shows four or five years ago. It was designed to make the point of how “personally” we take these devices.
And now the extraordinary and unprecedented intimacy of these media devices is a part of legal precedent. The recent Supreme Court ruling limiting searches of cell phone contents grounded the unanimous opinion on an extraordinary observation. Chief Justice John Roberts described these devices as being “such a pervasive and insistent part of daily life that the proverbial visitor from Mars might conclude they were an important feature of human anatomy.”
We are only beginning to understand the extent to which these devices are blending the functionality of media with that of real world tools. And it is in line with one of Marshall McLuhan’s core observations in his "Understanding Media" book decades ago.
- Tomas Chamorro-Premuzic contributed a piece to The Guardian referencing Carr to consider how technology has downgraded attention:
As early as 1971 Herbert Simon observed that “what information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it”. Thus instead of reaping the benefits of the digital revolution we are intellectually deprived by our inability to filter out sensory junk in order to translate information into knowledge. As a result, we are collectively wiser, in that we can retrieve all the wisdom of the world in a few minutes, but individually more ignorant, because we lack the time, self-control, or curiosity to do it.
There are also psychological consequences of the distraction economy. Although it is too soon to observe any significant effects from technology on our brains, it is plausible to imagine that long-term effects will occur. As Nicholas Carr noted in The Shallows: What the internet is doing to our brains, repeated exposure to online media demands a cognitive change from deeper intellectual processing, such as focused and critical thinking, to fast autopilot processes, such as skimming and scanning, shifting neural activity from the hippocampus (the area of the brain involved in deep thinking) to the prefrontal cortex (the part of the brain engaged in rapid, subconscious transactions). In other words, we are trading speed for accuracy and prioritise impulsive decision-making over deliberate judgment. In the words of Carr: “The internet is an interruption system. It seizes our attention only to scramble it”.
- James Vincent at The Verge covered a recent study that links nighttime screen use with less REM sleep:
The research carried out by the Harvard Medical School and published in the journal Proceedings of the National Academy of Sciences studied the sleeping patterns of 12 volunteers over a two-week period. Each individual read a book before their strict 10PM bedtime — spending five days with an iPad and five days with a paper book. The scientists found that when reading on a lit screen, volunteers took an average of 10 minutes longer to fall asleep and received 10 minutes less REM sleep. Regular blood samples showed they also had lower levels of the sleep hormone melatonin consistent with a circadian cycle delayed by one and a half hour.
- At AdBusters, Douglas Haddow writes that sleep is the enemy of capital:
Ever since the frequent cocaine user and hater of sleep Thomas Edison flicked on the first commercially-viable electric lightbulb, a process has taken hold through which the darkness of sleep time has been systematically deconstructed and illuminated.
Most of us now live in insomniac cities with starless skies, full of twinkling neon signage and flickering gadgets that beg us to stay awake longer and longer. But for all this technological innovation, we still must submit to our diurnal rhythm if we want to stay alive.
And even though sleep may “frustrate and confound strategies to exploit and reshape it,” as Crary says, it, like anything, remains a target of exploitation and reshaping - and in some cases, all-out elimination.
- In an interview with TruthOut to discuss his latest book, Robert McChesney addresses telecommunications monopolies, net neutrality, and advocates radical solutions to systemic problems:
What is striking about this corporate monopolization of the internet is that all the wealth and power has gone to a small number of absolutely enormous firms. As we enter 2015, 13 of the 33 most valuable corporations in the United States are internet firms, and nearly all of them enjoy monopolistic market power as economists have traditionally used the term. If you continue to scan down the list there are precious few internet firms to be found. There is not much of a middle class or even an upper-middle class of internet corporations to be found.
This poses a fundamental problem for democracy, though it is one that mainstream commentators and scholars appear reluctant to acknowledge: If economic power is concentrated in a few powerful hands you have the political economy for feudalism, or authoritarianism, not democracy. Concentrated economic power invariably overwhelms the political equality democracy requires, leading to routinized corruption and an end of the rule of law. That is where we are today in the United States.
- In light of recent terrorist attacks and renewed hysteria about fundamentalist ideologies, I revisited Mark Manson's essay probing why there seems to be more fundamentalism in the world today:
The short answer is technology. Yes, Facebook really did ruin everything. The explosion in communication technologies over the past decades has re-oriented society and put more psychological strain on us all to find our identities and meaning. For some people, the way to ease this strain is to actually reject complexity and ambiguity for absolutist beliefs and traditional ideals.
Philosopher Charles Taylor wrote that it would be just as difficult to not believe in God in 1500 as it is to believe in God in the year 2000. Obviously, most of humanity believes in God today, but it’s certainly become a much more complicated endeavor. With the emergence of modern science, evolution, liberal democracy, and worldwide 24-hour news coverage of corruption, atrocities, war and religious hypocrisy, today a person of faith has their beliefs challenged more in a week than a person a few generations ago would have in half a lifetime.
- In an article for Haaretz reflecting on last week's terror attacks in Paris, Michael Handelzalts invokes McLuhan's infamous aphorism in relation to the emergence of print culture in the Islamic world:
So, in the Muslim world, books and literacy became generally accessible (instead of being accessible only to the educated male and the wealthy) about a quarter of a millennium later than in European-Western culture. I found this information, together with an assessment of the damage this 250-year lag caused to Muslim society and culture, in the works of Muslim scholars.
This lag could be made up in the blink of an eye as the cultural world moved from Johannes Gutenberg’s galaxy into the era when “The medium is the message,” and with the development of the virtual and digital world (at the expense of the printed one, of course).
- Today the Santa Barbara Independent published an article by Dean Stewart looking at McLuhan's message 50 years after the publication of Understanding Media:
McLuhan had a lot of ideas and subsets of ideas. But he had one very big idea: that human civilization had passed through two stages of communication history, oral and print, and was embarking on another: electronic media. He believed the new media would change the way people relate to themselves and others and would change societies dramatically. Is the computer, then, the ubiquitous laptop and other devices, the McLuhan “audile-tactile” dream come true? There is no way to know. And it will take at least another 50 years to make a full evaluation of the work of Marshall McLuhan.
- At TechCrunch, Tadhg Kelly uses McLuhan's famous formula to consider how mobile games are marketed:
Taking a leaf from McLuhan then, I submit that the message is the product. The tone, approach and strategy of how marketing is conducted shapes what kinds of product can be allowed by a product’s developer. What kind of ad you’ll run determines what kind of game you’ll believe can work, and therefore what kind of game you’ll fund and make.
The medium is the message and the message is the product, remember. In Marvel’s case the medium of cinema sends the message of the big experience, and the message disseminated through a high value trailer leads to the will to make a high value product: a big splashy movie. That’s how it earned the right to be thought of as premium. That’s how games do that too.
- At Newsday, Clarence Page uses McLuhan's media theory to argue that the Internet can be used to undermine freedom:
When media guru Marshall McLuhan declared back in the 1960s that "Every innovation has within itself the seeds of its reversal," I had no idea what he meant. But, like his other catchy quotables -- "global village," "cool media," "the medium is the message" -- it stayed with me. Now, in the Internet age, I am seeing proof of his prophecy every day.
For example, McLuhan predicted that a rapidly expanding automobile culture would lead to more traffic jams, air pollution and longing for space to take long walks or ride bicycles. I'm sure he'd give a knowing I-told-you-so nod to today's battles between car people and bike people for asphalt space.
But more recently and less happily, I see far more sinister seeds of reversal in this era's greatest innovation, the Internet. We greeted the Web as a liberator, but in today's age of terrorism and post-Cold War autocrats it also poses a growing menace to the press freedoms it otherwise has invigorated.
- Lastly, Hervé St-Louis at ComicBookBin considers whether McLuhan is still relevant:
Two common critiques of McLuhan’s are his obliviousness to political economy and his technological determinism. McLuhan’s prognosis on media appears to celebrate a burgeoning world order and global capitalism. The way he foreshadows cognitive capitalism appears deterministic. Critics attack McLuhan for being silent on the transformation of global capitalism. This criticism focuses on what McLuhan did not write inUnderstanding Media as opposed to what he did. It is interesting to note that European scholars, even those who with political economic inclinations do not scorn McLuhan the way North Americans do. They do not blame him for being the messenger of a cognitive capitalist message.
McLuhan rightly described and to some extent predicted how messages need not be unidirectional. When he argued that technology is an extension of the senses, he did not argue that a select few had agency over the shaping of the message. He argued that any person had that potential. Specifically, he described how alternates modes of literacy allowed non literary people to participate in a global discourse. This is McLuhan’s legacy and part of why his work should be celebrated today.
- When I first read Jerry Mander's Four Arguments for the Elimination of Television several years ago I was inclined to agree with the bulk of the thesis presented: the dangers posed by the inherent biases of the television medium, such as the centralization of control and "the walling of awareness". One of Mander's arguments that I did not find persuasive was the section on the adverse health effects linked to exposure to artificial light. That part of the book seemed too "out there" for me at the time, though that part of the argument is one of primary reasons I think Mander's book should be included in the canon of Media Ecology literature. Well, I have since come to consider the artificial light argument as much more plausible. A recent article in The Guardian by Ellie Violet Bramley addressed the work of researchers investigating the potential long-term effects of exposure to urban light pollution:
Because humans evolved in a 24-hour light/dark cycle known as the circadian clock, any light after dusk is “unnatural”, Lockley says. When we are exposed to light after dusk, “our daytime physiology is triggered and our brains become more alert, our heart rates go up, as does our temperature, and production of the hormone melatonin is suppressed”.
Has the way city dwellers live, removed from natural light patterns, confused our bodies? “Not so much confused as shifted: we’ve been shifted later,” Lockley says. “What happens when people go camping? If you don’t have sources of electric light, then you go to bed earlier, shortly after the sun’s gone down, and you sleep for longer.” Every day we don’t go to bed at dusk, we experience what Lockley calls “mini jetlag”.
His colleague, Ken Wright at the University of Colorado in Boulder, conducted an experiment on camping. Wright found that for campers, midnight was the middle of the night: living in brightly lit cities has artificially lengthened our days. “We go to bed later, we don’t sleep as long, and we don’t know of the long-term health impact of changing,” he says.
- Clare Foran at CityLab reports on urban planners in Vienna experimenting with "gender mainstreaming":
The decision to look at how men and women used public transit wasn't a shot in the dark. It was part of a project aimed at taking gender into account in public policy. In Vienna, this is called gender mainstreaming.
Gender mainstreaming has been in place in the Austrian capital since the early 1990s. In practice, this means city administrators create laws, rules and regulations that benefit men and women equally. The goal is to provide equal access to city resources. And so far, officials say it's working.
Vienna has adopted gender mainstreaming in a number of areas of city administration, including education and health care policy. But nowhere has it had more of an impact than on the field of urban planning. More than sixty pilot projects have been carried out to date. As the size and scale of these projects increase, gender mainstreaming has become a force that is literally reshaping the city.
- Shana Harris at Figure/Ground recently posted an interview with Javier Auyero, director of the Urban Ethnography Lab at UT Austin, on his work in sociology and urban marginality:
Until quite recently, ethnographic studies of the lives of the urban pariahs in the Americas regularly failed to take into account one simple, essential, fact: the poor do not breathe the same air, drink the same water, or play on the same grounds than others. Theirs is an often-polluted environment that seriously affects their present health and future capabilities, and about which scholars, myself included, have remained silent for a long time. This silence is, as we argue in the book I co-wrote with native anthropologist Débora Swistun (Flammable), another incarnation of what Sherry Ortner famously called “ethnographic refusal.”
The book will come out in the Summer of 2015 and it’s called Invisible in Austin: Life and Labor in an American City, so you will have to wait! But to give you a preview, the book examines the lives of those living on “the other side” – the invisibilized, the “not talked about,” – of Austin, a thriving, rapidly growing, highly unequal, and segregated Texan technopolis. And it does so by taking an in-depth look at the ways in which individual lives (of an undocumented worker, a homeless woman, a cab driver, a domestic worker, an activist, etc.) intersect with larger social forces.
- Radio program New Tech City from WNYC interviewed Mike Rosenwald on his research into the effects of reading from a screen as opposed to print. Article and audio from the interview available here:
Neuroscience, in fact, has revealed that humans use different parts of the brain when reading from a piece of paper or from a screen. So the more you read on screens, the more your mind shifts towards "non-linear" reading — a practice that involves things like skimming a screen or having your eyes dart around a web page.
- Henry Jenkins recently posted a conversation with Tessa Jolls, President and CEO of the Center for Media Literacy, on the value of Media Literacy education in the 21st Century:
Using the technology approach, the iPhone is the “school” and anyone who uses it adeptly is the master and anyone over 30 is, well, handicapped at best. New technologies enable this approach because now, hardware and software are available and production has been democratized — everyone is a producer, a collaborator, a distributor and a participant. While experiential and project-based learning is truly exciting and an important component of media literacy, it is not synonymous because the outcome of the technology approach is often limited to technical proficiency without critical autonomy. Whether using an iPad, a pencil or a videocam, pressing the right buttons is important but not enough!
- In a Truthout op-ed, Henry Giroux explores how Disney magic and the corporate media shape youth identity in the digital age:
The information, entertainment and cultural pedagogy disseminated by massive multimedia corporations have become central in shaping and influencing every waking moment of children's daily lives - all toward a lifetime of constant, unthinking consumption. Consumer culture in the United States and increasingly across the globe, does more than undermine the ideals of a secure and happy childhood: it exhibits the bad faith of a society in which, for children, "there can be only one kind of value, market value; one kind of success, profit; one kind of existence, commodities; and one kind of social relationship, markets."
I've written about the media ecology tradition, attended the Media Ecology Association's conferences and had an article published in their journal, but up to now Marshall McLuhan's Understanding Media and Neil Postman's Amusing Ourselves to Death are the only primary texts associated with the tradition that I've read. To broaden my knowledge of the tradition I'm reading some of the books considered foundational in the media ecology canon, beginning with Lewis Mumford's Technics & Civilization. I paid special attention to Mumford’s references to capitalism in Technics & Civilization because I have an abiding interest in the marriage of critical/Marxian analysis and media ecological perspectives. One of the most common criticisms of McLuhan’s writings on media is the charge of technological determinism, and that McLuhan’s media theory focuses on wide-reaching social and psychological effects while ignoring the historical, political, and economic factors involved in the development and dissemination of technologies. Although this is a valid criticism, as McLuhan’s approach did not emphasize the political economy of media, a number of scholars have re-evaluated McLuhan and other media ecologists to identify parallels in their work with critical theory and the Marxian critique of capitalism. The same criticisms cannot be legitimately levied against Mumford, whose account of successive technological complexes demonstrates careful consideration of the historical, political, and economic situations in which these complexes developed. Technics & Civilization makes clear that a media ecology perspective can incorporate a pronounced political orientation and an analysis of political economy.
Reading through Mumford’s account of the phases of technological complexes, I noted how the capitalist mode of economics is heavily dependent on technology. The interdependence seemed so crucial to both that it almost seemed that the history of capitalism is the history of technological development. Though Mumford does distinguish technics and capitalism as separate but interrelated forces. In the conclusion of the final chapter, “Orientation,” Mumford writes “we have advanced as far as seems possible in considering mechanical civilization as an isolated system” (p. 434). Technics & Civilization was first published in 1934; a contemporary reader will likely extend Mumford’s analysis to account for the last 80 years of technological progress, particularly in consideration of the information and telecommunications revolutions (an editorial note before the main text states that Mumford “would have loved” the Internet). Such an extension must account for the associated developments in capitalism. Scholars have used terms like “hypercapitalism” and “network and informational capitalism” to describe the new outlets of capital accumulation made possible by the global telecommunications infrastructure. Mumford wrote that “we are now entering a phase of dissociation between capitalism and technics” (p. 366), due in part to the over-working of “the machine”. Hypercapitalism has seen new forms of over-exploitation, and the continued commodification of intangibles such as information and attention, calling into question the dissociation of capitalism and technics. Mumford’s warning of the capitalist threat to physical resources, however, remains pertinent today.
The attention Mumford gives to the psychological effects of technics is a fascinating component of his analysis that prefigures McLuhan’s observations on technology as extensions of the human organism. The introduction of introspection and self-reflection instigated by the mirror’s effect on the individual ego; the metamorphosis of thought from flowing and organic to verbal and categorical brought on by print and paper; the shift from self-examination to self-exposure ushered in by the introduction of cameras; these are just some of the examples cited by Mumford to establish that the technological complexes built up from every individual innovation are not constrained to the obvious external manifestations but involve dramatic internal changes as well. In fact, the psychological and material transformations are not distinct processes, but are necessarily interlinked, two sides of the same coin.
- Kotaku recently posted a "manifesto" by game designer Eric Zimmerman declaring that the 21st century will be defined by games:
Systems, play, design: these are not just aspects of the Ludic Century, they are also elements of gaming literacy. Literacy is about creating and understanding meaning, which allows people to write (create) and read (understand).
New literacies, such as visual and technological literacy, have also been identified in recent decades. However, to be truly literate in the Ludic Century also requires gaming literacy. The rise of games in our culture is both cause and effect of gaming literacy in the Ludic Century.
- In a follow-up to Zimmerman's treatise, Kotaku asked various game theorists, designers, and writers: will the 21st century be defined by games? Respondents include media theorist Ian Bogost:
So, perhaps there is one fundamental challenge for the Manifesto for a Ludic Century: would a truly ludic century be a century of manifestos? Of declaring simple principles rather than embracing systems? Or, is the Ludic Manifesto meant to be the last manifesto, the manifesto to end manifestos, replacing simple answers with the complexity of "information at play?"
- While on the topic of Bogost, I recently read his game studies paper from 2009 wherein he relates contemporary game studies to McLuhan's discussion of games in 1964's Understanding Media:
Might we conclude: videogames are the first creative medium to fully emerge after Marshall McLuhan. By the time they became popular, media ecology as a method was well-known. McLuhan was a popular icon. By the time the first generation of videogame players was becoming adults, McLuhan had become a trope. When the then-new publication Wired Magazine named him their "patron saint" in 1993, the editors didn't even bother to explain what that meant. They didn't need to.
By the time videogame studies became a going concern, McLuhan was gospel. So much so that we don't even talk about him. To use McLuhan's own language of the tetrad, game studies have enhanced or accelerated media ecology itself, to the point that the idea of studying the medium itself over its content has become a natural order.
- This piece by Bogost for The Atlantic looks at "flipped classrooms" and massive open online courses:
Generally speaking, educators have warmed to the idea of the flipped classroom far more than that of the MOOC. That move might be injudicious, as the two are intimately connected. It's no accident that private, for-profit MOOC startups like Coursera have advocated for flipped classrooms, since those organizations have much to gain from their endorsement by universities. MOOCs rely on the short, video lecture as the backbone of a new educational beast, after all. Whether in the context of an all-online or a "hybrid" course, a flipped classroom takes the video lecture as a new standard for knowledge delivery and transfers that experience from the lecture hall to the laptop.
- Also, with increased awareness of Animal Crossing following from the latest game's release for the Nintendo 3DS, Bogost recently posted an excerpt from his 2007 book Persuasive Games discussing consumption and naturalism in Animal Crossing:
Animal Crossing deploys a procedural rhetoric about the repetition of mundane work as a consequence of contemporary material property ideals. When my (then) five-year-old began playing the game seriously, he quickly recognized the dilemma he faced. On the one hand, he wanted to spend the money he had earned from collecting fruit and bugs on new furniture, carpets, and shirts. On the other hand, he wanted to pay off his house so he could get a bigger one like mine.
- In a post discussing the trio of protagonists of GTA V, in anticipation of the game's impending release, Craig at unigamesity sees the use of multiple playable characters as addressing "ludonarrative dissonance":
Ludonarrative dissonance is when the story the game is telling you and your gameplay experience somehow don’t match up. As an example, this was a particular issue in Rockstar’s most recent game, Max Payne 3. Max constantly makes remarks about how terrible he is at his job, even though he does more than is humanly possible to try to protect his employers – including making perfect one-handed head shots in mid-air while drunk and high on painkillers. The disparity and the dissonance between the narrative of the story and the gameplay leave things feeling off kilter and poorly inter-connnected. It doesn’t make sense or fit with your experience so it feels wrong and damages the cohesiveness of the game world and story. It’s like when you go on a old-lady only murdering spree as Niko, who is supposed to be a reluctant killer with a traumatic past, not a gerontophobic misogynist.
- Ludonarrative dissonance also cropped up in this post by Alex Pieschel on medium discussing irony and praise in videogames (found via Critical Distance):
What I find strange, in light of our supposed anti-irony cultural moment, is a kind of old-fashioned ironic conceit behind a number of recent critical darlings in the commercial videogame space. 2007's Bioshock and this year’s Bioshock: Infinite are both about the irony of expecting ‘meaningful choice’ to live in an artificial dome of technological and commercial constraints. Last year’s Spec Ops: The Line offers a grim alchemy of self-deprecation and preemptive disdain for its audience. The Grand Theft Auto series has always maintained a cool, dismissive cynicism beneath its gleefully absurd mayhem. These games frame choice as illusory and experience as artificial. They are expensive, explosive parodies of free will.
- Which led me to this 2007 post from click nothing on ludonarrative dissonance in BioShock:
To cut straight to the heart of it, Bioshock seems to suffer from a powerful dissonance between what it is about as a game, and what it is about as a story. By throwing the narrative and ludic elements of the work into opposition, the game seems to openly mock the player for having believed in the fiction of the game at all. The leveraging of the game’s narrative structure against its ludic structure all but destroys the player’s ability to feel connected to either, forcing the player to either abandon the game in protest (which I almost did) or simply accept that the game cannot be enjoyed as both a game and a story, and to then finish it for the mere sake of finishing it.
- Sarah Wanenchak at Cyborgology considers mindfucks in videogames (partially in response to this post from Problem Machine):
The post itself makes a very important point: games, for the most part, can’t pull the Mindfuck like movies can because of the nature of the kind of storytelling to which most games are confined, which is predicated on a particular kind of interaction. Watching a movie may not be an entirely passive experience, but it’s clearly more passive than a game. You may identify with the characters on the screen, but you’re not meant to implicitly think of yourself as them. You’re not engaging in the kind of subtle roleplaying that most (mainstream) games encourage. You are not adopting an avatar. In a game, you are your profile, you are the character you create, and you are also to a certain degree the character that the game sets in front of you. I may be watching everything Lara Croft does from behind her, but I also control her; to the extent that she has choices, I make them. I get her from point A to B, and if she fails it’s my fault. When I talk about something that happened in the game, I don’t say that Lara did it. I say that I did.
- These excerpted research results published on kmjn.org reports that videogame players are acceptive of at least some cases of incoherence in anachronic gameplay:
Anachrony is a common storytelling technique in which events are narrated out of chronological order. A familiar example is a flashback, where story time jumps to the past for a bit, before returning to the present. The term "nonlinear narrative" is also sometimes used for this kind of out-of-order storytelling (somewhat less precisely).
While it's a common technique in literature and film, anachrony is widely seen as more problematic to use in games, perhaps even to the point of being unusable. If the player's actions during a flashback scene imply a future that differs considerably from the one already presented in a present-day scene (say, the player kills someone who they had been talking to in a present-day scene, or commits suicide in a flashback), this produces an inconsistent narrative. The root of the problem is that players generally have degree of freedom of action, so flashbacks are less like the case in literature and film—where already decided events are simply narrated out of order—and more like time travel, where the player travels back in time and can mess up the timeline.
- Polygon reports on a venture by Press Select to publish longform games criticism:
The first of the books are set to be published in early 2014. Some of the writers that will be published by Press Select in its first round have written for publications like Edge magazine, Kotaku, Kill Screen and personal blogs, including writers like Chris Dahlen, Michael Abbott, Jenn Frank, Jason Killingsworth, Maddy Myers, Tim Rogers, Patricia Hernandez and Robert Yang.
- In an op-ed for CNN, Douglas Rushkoff examines what lessons the Bradley Manning verdict offers in the digital age:
We are just beginning to learn what makes a free people secure in a digital age. It really is different. The Cold War was an era of paper records, locked vaults and state secrets, for which a cloak-and-dagger mindset may have been appropriate. In a digital environment, our security comes not from our ability to keep our secrets but rather our ability to live our truth.
- Writing for The Guardian, Greg Burris considers the Chomsky-Žižek debate in light of Snowden's NSA revelations (or vice-versa):
In light of the recent NSA surveillance scandal, Chomsky and Žižek offer us very different approaches, both of which are helpful for leftist critique. For Chomsky, the path ahead is clear. Faced with new revelations about the surveillance state, Chomsky might engage in data mining, juxtaposing our politicians' lofty statements about freedom against their secretive actions, thereby revealing their utter hypocrisy. Indeed, Chomsky is a master at this form of argumentation, and he does it beautifully in Hegemony or Survival when he contrasts the democratic statements of Bush regime officials against their anti-democratic actions. He might also demonstrate how NSA surveillance is not a strange historical aberration but a continuation of past policies, including, most infamously, the FBI's counter intelligence programme in the 1950s, 60s, and early 70s.
Žižek, on the other hand, might proceed in a number of ways. He might look at the ideology of cynicism, as he did so famously in the opening chapter of The Sublime Object of Ideology, in order to demonstrate how expressions of outrage regarding NSA surveillance practices can actually serve as a form of inaction, as a substitute for meaningful political struggle. We know very well what we are doing, but still we are doing it; we know very well that our government is spying on us, but still we continue to support it (through voting, etc). Žižek might also look at how surveillance practices ultimately fail as a method of subjectivisation, how the very existence of whistleblowers like Thomas Drake, Bradley Manning, Edward Snowden, and the others who are sure to follow in their footsteps demonstrates that technologies of surveillance and their accompanying ideologies of security can never guarantee the full participation of the people they are meant to control. As Žižek emphasises again and again, subjectivisation fails.
- Indiewire debuted the psychedelic poster for Žižek's new film The Pervert's Guide to Ideology. You can also watch the film's trailer through that link; it opens in limited release in November.
- The Literary Review of Canada has posted a 12-part series titled Looking for Marshall McLuhan in Afghanistan:
In early 2011, award-winning photographer Rita Leistner was embedded with a U.S. marine battalion deployed to Helmand province as a member of Project Basetrack, an experiment in using new technologies in social media to extend traditional war reporting. This new LRC series draws on Leistner’s remarkable iPhone photos and her writings from her time in Afghanistan to use the ideas of Marshall McLuhan to make sense of what she saw there – “to examine the face of war through the extensions of man.”
- William Saletan at Slate shows how media coverage has misrepresented Juror B29's comments on the Zimmerman trial verdict:
The reports are based on an ABC News interview with Juror B29, the sole nonwhite juror. She has identified herself only by her first name, Maddy. She’s been framed as the woman who was bullied out of voting to convict Zimmerman. But that’s not true. She stands by the verdict. She yielded to the evidence and the law, not to bullying. She thinks Zimmerman was morally culpable but not legally guilty. And she wants us to distinguish between this trial and larger questions of race and justice.
ABC News hasn’t posted a full unedited video or transcript of the interview. The video that has been broadcast—on World News Tonight, Nightline, and Good Morning America—has been cut and spliced in different ways, often so artfully that the transitions appear continuous. So beware what you’re seeing. But the video that’s available already shows, on closer inspection, that Maddy has been manipulated and misrepresented. Here are the key points.
- This follows Zimmerman filing suit against NBC for defamation:
In the recording heard by NBC viewers, Zimmerman appeared to volunteer the information, “This guy looks like he’s up to no good. He looks black.”
Edited out was the 911 dispatcher asking Zimmerman if the person he was suspicious of was “black, white or Hispanic,” to which Zimmerman had responded, “He looks black.”
- John Nolte at Breitbart thinks that CNN's coverage of the Zimmerman case establishes the network as "the most disgraced name in news":
Though Zimmerman and his attorneys have filed a lawsuit against NBC News for the malicious editing of the 911 tape, what CNN did is far worse.
NBC News was attempting to make Zimmerman look like a racial profiler. CNN, on the other hand, was attempting to make Zimmerman look like an enraged outright racist (there was no racial angle in ABC's fraud). It also took CNN far longer to retract their story than either NBC or ABC.
Moreover, on its own airwaves, CNN would allow the complete fallacy that Zimmerman had said "fucking coon" to live on.
- Dan Laughey offers an idiosyncratically British perspective on "royal baby" media coverage:
Pulling teeth doesn’t do justice to the painful viewing experience accompanying this sort of news manufacture - making news from no news. Even the daily palaver known as Changing the Guard was spun to look like an integral prelude to the long-awaited arrival. And the waiting went on, and on, and on, and the longer it went on, the more desperate and dull the coverage became. Sometimes people complain about the high salaries enjoyed by news presenters, especially the public service variety, but by golly they earnt their crust trying, albeit failing, to sustain the suspense.
- In the New York Review of Books, Martin Scorcese discusses "reading the language of cinema":
Light is at the beginning of cinema, of course. It’s fundamental—because cinema is created with light, and it’s still best seen projected in dark rooms, where it’s the only source of light. But light is also at the beginning of everything. Most creation myths start with darkness, and then the real beginning comes with light—which means the creation of forms. Which leads to distinguishing one thing from another, and ourselves from the rest of the world. Recognizing patterns, similarities, differences, naming things—interpreting the world. Metaphors—seeing one thing “in light of” something else. Becoming “enlightened.” Light is at the core of who we are and how we understand ourselves.
Or consider the famous Stargate sequence from Stanley Kubrick’s monumental 2001: A Space Odyssey. Narrative, abstraction, speed, movement, stillness, life, death—they’re all up there. Again we find ourselves back at that mystical urge—to explore, to create movement, to go faster and faster, and maybe find some kind of peace at the heart of it, a state of pure being.
- The Guardian provides an update on Hollywood's summer of doom:
Despite stormy forecasts, Hollywood appears to be too unwieldly or too unwilling to shift direction towards smaller, cheaper pictures. Guests at Comic-Con learned about upcoming studio productions including Pirates of the Caribbean 5, Thor 2, Fantastic Four 3 and a reboot of Godzilla. The director Joss Whedon came to the event to lament that "pop culture is eating itself" and called for "new universes, new messages and new icons". He then revealed the title of his next film to be Avengers: Age of Ultron.
- Also in the Guardian, John Naughton writes that Edward Snowden is not the story:
Repeat after me: Edward Snowden is not the story. The story is what he has revealed about the hidden wiring of our networked world. This insight seems to have escaped most of the world's mainstream media, for reasons that escape me but would not have surprised Evelyn Waugh, whose contempt for journalists was one of his few endearing characteristics. The obvious explanations are: incorrigible ignorance; the imperative to personalise stories; or gullibility in swallowing US government spin, which brands Snowden as a spy rather than a whistleblower.
- Lauren Granger at memeburn reports on YouTube's first ever Geek Week:
The video site is aiming to showcase some geek culture by pronouncing 4-10 August its first ever ‘Geek Week’ and promoting some of the genre’s top channels which cover everything from sci-fi to comics, gaming and superheroes. To do this, its own channel will be featuring videos from users like Nerdist, the official Doctor Who channel, MinutePhysics and more than a hundred others, with every day of the week hosted by a different user. It’ll even include the first trailer for the new Thor movie, The Dark World.
- Chris Cagle at Category D writes about the new documentary Blackfish and "the effaced spectator":
That said, things kept nagging me. Blackfish does raise some valuable secondary issues - how SeaWorld markets itself, how labor issues are at stake in addition to environmental ones - but as a spectator I kept wanting the film to pursue lines of analysis that it would suggest but never develop.
In short, if there's an ur-ideology to the American progressive documentary, it's that demand-side drivers of political situations (Gramsci's hegemony, ideology, what have you) don't matter, it's merely the supply side of oligopoly, big money, and corporate control. Or to be less political, as a film scholar I can't help but notice than in a film about the business of spectacle, the spectator is both crucial (SeaWorld viewers provide the vital footage of the incidents) and completely effaced.
- Matthew Manarino at New Media Rockstars looks at 10 years of AdSense:
And what of the YouTube creator? How has AdSense helped or hindered their careers? In most cases, the advertising structure has been a blessing to creators as it’s allowed them to launch careers solely through YouTube. AdSense gave us a new type of celebrity for a new generation.
Creators have had their fair share of AdSense woes in the past, though. Last year, one of YouTube’s biggest names, Ray William Johnson, entered a very public dispute with Maker Studios. Johnson claimed that Maker Studios was holding his AdSense account “hostage” even after he had terminated his contract with them.
- Scott Nye, a Rogerebert.com contributor, has just discovered the lampshade hanging trope:
If you watch big budget entertainments, there's no escaping these sorts of moments. The trope familiar to the Scooby-Doo generation, in which a few nagging uncertainties are resolved with a "there's just one thing I don't understand" kickoff, has now become a motif. Characters must constantly address questions on behalf of a too-curious audience awash in complexly-plotted mega-stories. The movies are trying to plug leaks in a boat before the whole thing sinks—never quite repairing it, but doing just enough to get by.
- Here is the TV Tropes page on Lampshade Hanging.
- Cyborgology contributor Britney Summit-Gil writes about remediation and violence against women in the Game of Thrones tv series:
What I’m talking about here is the unavoidable shift that occurs when content is remediated—that is, borrowed from one medium and reimagined in another. In this case, the content of the book series A Song of Ice and Fire (ASOIAF) is remediated to Game of Thrones, the HBO television series. Some of the differences in this instance of remediation seem pragmatic—remembrances are turned into scenes of their own, dialogue is shortened, characters omitted or altered for the sake of brevity and clarity. I am no purist, and I recognize that with remediation comes necessary alteration for the content to suit the new medium. But other differences speak volumes about our cultural biases and expectations surrounding those with socially-othered bodies—like Tyrion, Sam, and, of course, women. What can we say about these differences? And perhaps more importantly, what do they say about us?
- At BFI Nick Wrigley posted a look at some of Stanley Kubrick's favorite films, with insight from Jan Harlan:
Why does it matter what Kubrick liked? For years I’ve enjoyed unearthing as much information as I can about his favourite films and it slowly became a personal hobby. Partly because each time I came across such a film (usually from a newly disclosed anecdote – thanks internet! – or Taschen’s incredible The Stanley Kubrick Archives book) I could use it as a prism to reveal more about his sensibilities. My appreciation of both him and the films he liked grew. These discoveries led me on a fascinating trail, as I peppered them throughout the 11 existing Kubrick features (not counting the two he disowned) I try to watch every couple of years. I’m sure a decent film festival could be themed around the Master List at the end of this article…
- Lastly, the Media Ecology Association has uploaded some videos from their latest annual convention which was held in June. These include Dominique Scheffel-Dunand on canonic texts in media ecology and Lance Strate's talk "If not A, then E".
- Brian Phillips at Grantland thinks spy movies present a fantasy of tourism:
The spy is the ideal tourist because he represents an inner self perfectly contained within an outer self that is adapted to any possible location or circumstance. Travel can broaden him by the width of a new sexual conquest, but for the most part, he's seen everything already. Going to the Louvre won't make him vulnerable, and he won't stammer when he buys his ticket. The pathos of the whole Bourne series lies in the way it gives us a character who's been left with the spy's invulnerable outer shell but lost the inner self it was originally meant to protect.
- This video at Kotaku explores what PS4 games would look like on the Oculus Rift. Previously the site compared playing Portal 2 on Oculus Rift to a religious experience.
- Maclean's recently published a recently-discovered McLuhan interview that includes questions about the surveillance state. McLuhan's response seems prescient in light of the recent Snowden/NSA media coverage:
Newman: It has become a frightening world. We seem to be constantly under surveillance. How can we deal with this menace?
McLuhan: The new human occupation of the electronic age has become surveillance. CIA-style espionage is now the total human activity. Whether you call it audience rating, consumer surveys and so on—all men are now engaged as hunters of espionage. So women are completely free to take over the dominant role in our society. Women’s liberation represents demands for absolute mobility, not just physical and political freedom to change roles, jobs and attitudes—but total mobility.
- Writing for The Hollywood Reported Douglas Rushkoff discusses Deen, Snowden, Zimmerman and the Culture of Contagion:
Today, our social media amplify and accelerate word of mouth to a new level. These aren’t hushed water-cooler conversation about whatever salacious gossip we’ve seen on the news; they are publicly broadcasted pronouncements about who is a hero, who is a traitor, who is a liar, or who is a fraud. In a media culture that values retweets and “likes” even more than money, stories spread and replicate less because they titillate than because they are suitable subjects for loud, definitive, 140-character declarations.
- "General Semantics and media theory": video of a 20-minute presentation by Thom Gencarelli from this year's IGS symposium.
"Those levels of interactivity, for me, recapitulated the levels of participation that we as a society have had since the invention of media," Rushkoff said, referring to similar shifts that occurred when humans first transitioned from written language to the age of movable type.
Our conversation started with Rushkoff’s concept of “present-shock” and moved into a larger discussion of the relationship between market thinking, quantification, and what is ultimately measurable and knowable.
- So apparently there's a YouTube channel called PBS Idea Channel. This video poses the question, "are cell phones replacing reality?" and briefly engages Baudrillard's thoughts on hyperreality.
- This page on LearnStuff.com covers the life and work of Baudrillard and contains links to resources and further reading.
- WIRED's Dead Media Beat considers Lev Manovich's statement in a recent article that "there is no digital media, there is only software."
- "Drop the mic": an article about how the microphone changed Catholic mass.
In 1974, Marshall McLuhan argued that the microphone was the proximate cause both of the elimination of Latin from the Mass and of the turning around of the priest to face the congregation. Before microphones, a priest quietly said Mass in Latin, with his back to the congregation. From any distance, his voice was indistinct, although an instructed Catholic could follow what he was saying from a missal containing the Latin text of the Mass or a translation of it.
- "The humanism of Media Ecology": this address was delivered by Neil Postman at the 2000 MEA convention, but I just came across it and wanted to share it here.
I think there is considerable merit in McLuhan’s point of view about avoiding questions of good and bad when thinking about media. But that view has never been mine. To be quite honest about it, I don’t see any point in studying media unless one does so within a moral or ethical context. I am not alone in believing this. Some of the most important media scholars—Lewis Mumford and Jacques Ellul, for example—could scarcely write a word about technology without conveying a sense of either its humanistic or anti-humanistic consequences.
In medias res: Semiology of Batman, economics of attention, hypodermic needles, magic bullets and more
So I've decided to headline these posts with interesting (to me) media-related content from around the web "In medias res". Not very original, I know, but "in the middle of things" seems appropriate.
- I came across the semiotics-centric site Semionaut via this post: "Semiotics and non-verbal communication". It looks to have a practitioner-oriented angle but they have some interesting analysis up.
- In other semiotics news check out this post on Arkham City art direction and semiotics from the site How Not to Suck at Game Design.
Following the semiotics goals I defined earlier, we will explore the complex network of sign language of AAA games, comic books, the Batman universe and related pop-culture, we will explore the narrative themes behind it all and we will examine how Rocksteady implemented said sign language using semiotic principles.
- I've come across what appears to be a blog for a graduate course in new media and an assignment centered on exploring new media via Marshall McLuhan.
- Some folks at the site Communication Steroids recently posted a podcast discussing the Attention Economy.
- Recently I've been delving into the literature on the political economy of communication, and that means I've been reading Dallas Smythe and Herbert Schiller. This blog post by Safiya Noble discusses the continued relevance of Herbert Schiller.
Schiller elaborates on the ways in which, "Corporate speech has become the dominant discourse...While the corporate voice booms across the land, individual expression, at best, trickles through tiny constricted public circuits. This has allowed the effective right to free speech to be transferred from individuals to billion dollar companies which, in effect, monopolize public communication (pg. 45)." Privatization, deregulation and the expansion of market relationships are cited by Schiller as the environment in which the national information infrastructure has been eroded (pg. 46).
- Tomi Ahonen, apparently the person who declared mobile technology the 7th mass medium (who knew?), has declared augmented reality the 8th mass media. The list of media, in order of appearance:
1st mass media PRINT - from 1400s (books, pamphlets, newspapers, magazines, billboards)
2nd mass media RECORDINGS - from 1890s (records, tapes, cartridges, videocassettes, CDs, DVDs)
3rd mass media CINEMA - from 1900s
4th mass media RADIO - from 1920s
5th mass media TELEVISION - from 1940s
6th mass media INTERNET - from 1992
7th mass media MOBILE - from 1998
8th mass media AUGMENTED REALITY - from 2010
- This New York Times article about the acquisition of Instagram by Facebook asks: With the advent and adoption of smartphones, who needs the web?
- Henry Giroux wrote an op-ed for truthout about the war on youth wherein he borrows a phrase from Virilio: "the Suicidal State".
- The excellent media ecology blog Figure/Ground Communication has posted an interview with media ecologist (and coordinator of the upcoming MEA convention at Manhattan College) Thom Gencarelli. The interview follows Figure/Ground's recurring format of focusing on the interviewees academic background and thoughts on the tenure system.
- Blog Literary Theory and Anglo-American Culture has a post analyzing Chris Nolan's film The Prestige through a Baudrillardian lens.
- I came across this blog post of a video intercutting the poster's commentary with a video by Sut Jhally titled Deconstructing Dreamworlds (btw, Jhally and Mark Crispin Miller appear in Morgan Spurlock's newest documentary The Greatest Movie Ever Sold. It's worth a watch, and made me want to go to Sao Paulo).
- Sherry Turkle is quoted in this USA Today article that confirms: geek is officially chic. Which I guess means it is no longer cool.
- Finally, I noticed some mentions of old-school theories of media effects in a couple of recent articles. This piece at Arab Media & Society titled Technology Cannot a Revolution Make mentions the "magic bullet" theory in discussing how Western media researchers have analyzed the Arab Spring movements.
The return to the “magic bullet” theory has led many Arab and Western media scholars to focus on the study of the role of social media in developing popular movements. Little or no attention is paid to folk and traditional communication outlets such as Friday sermons, coffeehouse storytellers (“hakawati”), and mourning gatherings of women (“subhieh”). These face-to-face folk communication vehicles play an important role in developing the Arab public sphere as well as in introducing change.
And this piece about a new sex-advice show on MTV mentions the "hypodermic needle" theory:
When you talk about "young viewers" as helpless victims who are targeted by a message and instantly fall prey to it, you are positing a pre-World-War-II era mass communications theory known as the hypodermic model.
This model saw mass media as a giant hypodermic needle that "injected" messages into our brains. And no brains were more susceptible to the injections than those of children.